Google Analytics
Google Analytics to GA4: All That You Need To Know

Google Analytics to GA4: All That You Need To Know

While Google Analytics 4 brings in new features to enhance its purpose, it also retains the existing features of Universal Analytics. However, in combination, these features are intended to help businesses and website owners make data-driven decisions and better understand their audiences.

To get the best out of this excellent analytics tool, it is crucial to learn about the new features of GA4, the difference between Universal Analytics and GA4, and its benefits. This blog will walk you through all you need about Google Analytics complete’ latest version update, GA4.

The Top 5 Features Of Google Analytics:

Enables Enhanced Tracking: The GA4’s new update is more flexible and allows users to track various user interactions and web-based events. In the new GA4, events are the core tracking means, and thereby, it offers focussed tracking of individual events and user interactions across platforms and devices. In contrast, Universal Analytics uses a session-based tracking model, which relies on cookies and is confined to a single app/ session.

Produces Machine Learning Insights: Universal Analytics does not have built-in machine learning capabilities and so it cannot generate automated insights, where-in the machine learning capabilities of GA4 offer a peep through into advanced insights and predictive analysis. Right from enabling automated insights and alerts, the new GA4 allows users to explore trends, anomalies, and new opportunities in their data.

Advanced Cross-Platform Tracking: Though Universal Analytics has cross-platform and cross-domain tracking features, it requires additional setup and configuration. In GA4, the Cross-Platform Tracking feature allows businesses to analyze user behavior across websites, mobile apps, and other digital platforms in a more unified manner.

Allows Deeper Integration with Google ADs: GA4 enables more profound penetration into tracking customer journeys from AD click through Conversion. The new features offer enhanced attribution capabilities and better visibility for marketers owing to GA4’s seamless integration with Google ADs.

Runs On A Privacy-Centric Approach:  GA4 has incorporated privacy-centric measures like data controls and compliance with regulations such as GDPR and CCPA. Besides data control and compliance, GA4’s privacy-centric approach imposes several other advantages like reduction in PII risks, Anonymized Reporting, Authenticity, and better positioning of businesses. 

Final Thoughts: In conclusion, Google Analytics 4 (GA4) brings a new era of analytics capabilities for businesses and website owners. It combines the existing features of Universal Analytics with new enhancements to provide a more comprehensive understanding of user behavior and improve data-driven decision-making. By embracing GA4, businesses can optimize their marketing strategies, gain valuable insights, and position themselves for success in the digital landscape. It empowers businesses to make data-driven decisions, better understand their audiences, and drive growth.

In the ever-evolving world of analytics, staying ahead is crucial. Easylink can help you leverage the power of GA4 to leverage the full potential of your data and attain a competitive edge in your industry. With our expertise and tailored solutions, we can help navigate the intricacies of GA4, harness its capabilities, and maximize your marketing performance. 

How to get started with Google Analytics 4 Click Here

Contact us today to embark on a data-driven journey that will revolutionize your digital strategies and propel your business forward.

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