How to Establish a Successful SEO Strategy for Your Business 2022?
A blog discussing different aspects of SEO and how to create a successful strategy for your business.
Online shopping has taken the world by storm. While there are people running to the store to shop, the allure of buying just about anything from the comfort of your house is unstoppable.
Right from plumbing fixtures to hair rolls, if you want it, you can get it delivered with just an application without leaving your place.
And even if your business sells services, there is a high chance that people are shopping for them online. It also signifies that eCommerce is in focus for every company that is selling out something. And it also means that you need an increased focus on web traffic. After all, you could have the best website. It can include cutting-edge design optimized for ideal user experiences and a strong copy that would attract a lot of traffic.
In short, you need to be found. And that, of course, is why SEO is an important part of a modern marketing plan. So, if you want to rank high in Search Engine Result Pages (SERPs), then you should be found through organic targets.
However, this is much easier said than done. But do not worry, Easy Link is there to help in different ways.
Whether you are an experienced professional trying to clear all the fundamentals of the client or a newbie trying to get this whole SEO thing to work for your business, you are at the right place. So, here we will walk you through the steps of implementing, creating, and optimizing an SEO campaign that will help your site shoot up the rankings within less time.
WHAT IS AN SEO STRATEGY?
You must have figured out that an SEO strategy is your plan to make your website or landing page more appealing to Google and other search engines. The goal here is to rank higher and get more organic traffic. It sounds very simple, right? But, here is a big catch: Search algorithms keep on changing.
As Google goes on enhancing; the quality of its searches and providing users with better solutions, its algorithms go on updating every time. Hence, you need to regularly analyze and course-correct to ensure that you are seeking advantage of the latest best strategies and practices.
It is good for SEO professionals. Else, we would have been out of jobs rather quickly. So, to stay updated with the latest developments in the world of search, you need to consult reliable sources.
DO YOU NEED SEO?
A few of you reading this blog might be wondering if you need SEO to find customers.
If you have someone, handling your paid search, but you are not sure if there is much of a benefit to investing all this time into organic search, then what do you do? You fall into this trap.
Organic search drives more than half of all website visits and is an integral part of any organization’s digital marketing strategy, whether big or small.
And this is important for direct-to-consumer sites. By providing important content, you are not only building trust, but you are also matching your website with customer intent, which helps in generating higher leads.
CREATING AN EFFECTIVE SEO STRATEGY:
Through an effective SEO strategy, you can get better results. So, follow these strategies:
1.) Aligning SEO with your business goals and defining KPIs:
For an effective SEO strategy, you need to know where you stand, where you want to go, and how you will measure success which is coming along the way. So, you will have to start by performing an SEO audit. It is the roadmap helping you throughout the entire optimization process and allowing you to benchmark your current site. So, you need to examine a variety of aspects like:
1.) History, Age, Domain Name
2.) Page factors such as keyword, headline, topical targeting, and user engagement.
3.) Content quality, Content optimization, and the quality of your graphics.
4.) Plagiarised Content.
5.) Upcoming website updates.
6.) Website factors such as schema, architecture, click-through rate (CTR)
7.) Upcoming website updates.
8.) The presence of outbound links.
9.) On-site factors such as image optimization, sitemaps, and robots.txt.
Once you know where you are starting, it is time to plan your timeframe and allocate resources and budgets. It is another important area where you get what you pay for. If you are looking for cheap and fast strategies, you are not going to get the desired results. Also, during this process, you will have to define your Key Performance Indicators (KPIs). So, here are a few KPIs that should be considered while tracking:
1.) Keyword ranking goes on increasing.
2.) Conversions and leads.
3.) Organic sessions should be considered.
4.) Bounce rate
5.) Pages per session are also considered.
6.) Page loading time.
7.) Crawling errors
8.) Average session time
2.) Performing Keyword Research:
Usually, Search engine rankings are based on an algorithm that evaluates a variety of factors to decide how well a website answers a search query. And a big part of it is the use of Keywords.
Right from single words to complex phrases, keywords help your search engines to tell what your content is all about. But, adding keywords is not that easy. You need to do research to ensure keyword optimization, and it means considering the following:
The beauty of the English language lies in its richness.
But words have multiple meanings which make it crucial to do search intent so that you do not attract an audience searching for something else.
After you have identified your targets, you simply have to figure out which keywords are necessary. It is always best to target only a few keywords, as targeting too broadly will make it hard for your search engine to determine what your pages are about.
These are short phrases consisting of two or more words that people keep on typing into search engines to find specific content.
Keyword Research tool:
The brainstorming process is a good place to start your keyword research, but to ensure that you are attracting the right audience, you simply need to utilize a research tool.
In the majority of cases, most SEO professionals use Google’s Keyword Planner for this, but it is a bit of a frustrating process, you can use other options too.
These are simply specific search terms people use; to find an exact match for their query.
They tend to be longer and used by people closer to making a purchase.
It tells you the number of searches you do for a particular keyword over a specified timeframe, giving you an idea about the term’s value.
These are keywords that target users at various parts of the sales funnel. People at the top of the funnel are attracted by more general terms. And those who are nearer to purchasing other brands are attracted by discounts and offers.
Keywords are much more about the audience as they are your content.
3.) Defining your valuable pages:
Every team requires an MVP, and in the case of your website, it is one of the most important pages.
These pages are the ones that do all your work.
For non-eCommerce sites, these are usually things like your service pages, home pages, or any pages with demos. These pages are likely MVPs for eCommerce sites and are joined by category or product level pages. To know which pages are your site’s most important pages, you should consider what your organization is known for. Once you have identified the category and product pages, you need to focus on your strategy that improves them and helps increase your organic traffic.
4.) Planning for User Experience and Technical SEO:
Never overlook the importance of how your site is structured, and how users interface with it.
The best keyword strategy and content in the world will not lead to a single sale if your site is constantly broken. You should consider your site’s architecture and ensure that people are taking necessary actions too. Several free tools ensure that your site is working optimally well.
5.) Measuring and documenting your strategy
After you have generated the reports on how your SEO strategy is working, you need to monitor your metrics and prove its impact.
Some of the most essential metrics that you should consider; include, bounce rate, organic sessions, crawl errors, and top exit pages.
By identifying all these things, you will get a better idea of what customers you are looking for and what is driving them away. There are a variety of both free and paid tools available online to measure conversions, and compare them monthly, weekly, and by another timeframe of your choosing.
No one ever said that SEO is easy. But it is a vital part of any modern organizational business plan. However, with a solid strategy, even a complete beginner can send their website to the top of the SERP. Easy Link is there to develop a solid strategy and track your progress and we build your online presence to enhance your digital marketing efforts