SEO stands for Search Engine Optimization, a process to improve the visibility of your website in search engine results. In this digital era, it’s not just about having a website but, also about optimizing it. The better the rank for your website on the search engine, the more clicks and traffic to your website. Optimizing your website not only helps […]
11 STEPS TO SOCIAL MEDIA LEAD GENERATION 1. UNDERSTAND YOUR BUYER AND HOW THEY USE SOCIAL MEDIA Offering compelling content or vertical specific content makes it more likely that your potential buyer will engage with you. Develop content such as blog posts, white papers, infographics, memes, graphics, and webinars that the buyer will find helpful (and perhaps fun) as they […]
THE ESSENTIALS Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers are using it to discover new offerings and educate themselves through the buying journey. This makes social media a vital channel to engage with your target […]