Pinterest is a pinboard-style social networking platform where users share their favorite pictures, videos, and online discussions to themed boards, as well as to their own personal “likes” pages. The site is gaining a lot of traction: 25% of Fortune Global 100 companies have Pinterest accounts, and Pinterest is now the third most popular social network in the United States in terms of traffic. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase.11 Currently, Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history. When you create your company’s Pinterest account, completely fill out your company’s profile (with the company name, description, logo, location, and website), link the Pinterest account to your other corporate social media accounts, and verify your account. Once you have completed these basic actions, nd relevant users and boards to follow, create pinboards that represent your company, and begin repinning, as well as liking relevant pins from other users.

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